Selected Work
Recommended By
Overview
Led the creative development and production of Recommended By — a brand marketing campaign and original short-form video series spotlighting talent sharing their favorite HBO Max titles.
Scope & Impact
This campaign was a new-to-market feature and personalization and retention strategy with the goal of reducing churn and maximizing minutes watched on the platform. These recommendations lived in-app and off-platform (dotcom, social, and email), providing on-ramps to new programming and facilitating rediscovery of the classics.
Partnered with A-list celebrities and in-house talent to guest-curate personalized watchlists, driving viewership and reducing churn through authentic, relatable storytelling.
Paramount Streaming
Technology Showcase
Overview
Led creative production and editorial development of Paramount's first Streaming Technology Showcase — a digital hub designed to spotlight innovation across Paramount+ and Pluto TV.
Scope & Impact
The showcase highlighted recent advances in product design, engineering, and AI-driven innovation, illustrating how Paramount harnesses emerging technology to deliver world-class streaming experiences for over 100 million fans globally. Through strategic storytelling, content design, and cross-functional collaboration, the site positioned Paramount Streaming as a driver of creativity, technical excellence, and the future of entertainment.
Emerging AI tools for scene detection and adaptive clipping enable smarter, faster storytelling at scale. Instantly surface the moments that matter most.
From morning news to late-night drama, Paramount's dayparting engine dynamically adapts what viewers see — serving the right story at exactly the right moment.
Millions of iconic moments from Paramount's extensive catalog — personalized for browsing. From plot twists to sports highlights to breaking news, viewers can sample before diving into their next obsession.
Partnerships &
Activations
Overview
Led integrated and influencer marketing initiatives for Fortune 500 brands across CPG, beauty, retail, tech, and entertainment verticals. Developed audience-first campaign strategies and branded content solutions that leveraged ViacomCBS' IP, talent access, and cross-platform ecosystem to deliver creative storytelling with measurable business impact.
Scope & Impact
Produced 360° activations spanning digital, social, linear, experiential, and retail touchpoints, with budgets ranging from $25K to $6MM. Oversaw end-to-end campaign development — from concepting and influencer collaborations to production and post-campaign analysis — driving engagement, ROI, and long-term brand growth.
