14+ years building brand campaigns and producing content for global media and entertainment companies, connecting stories, audiences, and culture at scale.
Featured Work
Brand Marketing
HBO Max — Recommended By
A short-form series turning talent recommendations into personalized discovery.
View case study
Innovation
Paramount — Streaming Technology Showcase
A digital hub spotlighting AI-driven innovation at Paramount+ and Pluto TV.
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Integrated Marketing
ViacomCBS — Partnerships & Activations
360° campaigns for Fortune 500 brands across CPG, beauty, retail, tech, and more.
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Brand Marketing — HBO Max
Recommended By
Featured Videos
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Milly Alcock
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Steve Touissant
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Fabien Frankel
Role
Creative Strategist Producer Writer Director
Client
HBO Max
Channels
In-app Dotcom Social Email
Overview
Led the creative development and production of Recommended By — a brand marketing campaign and original short-form video series spotlighting talent sharing their favorite HBO Max titles.
Scope & Impact
This campaign was a new-to-market feature and personalization and retention strategy with the goal of reducing churn and maximizing minutes watched on the platform. These recommendations lived in-app and off-platform (dotcom, social, and email), providing on-ramps to new programming and facilitating rediscovery of the classics.
"I would patiently watch all these shows with Milly Alcock."
@Sagitarius2redx — 1.1K likes
"OMG her recommendations — I love her even more now."
@mcfroggyswaggy2062
"Loved Milly's choices and takes on these films. Can't wait to see her in more projects."
@reactreel — 19 likes
Featured Talent
Partnered with A-list celebrities and in-house talent to guest-curate personalized watchlists, driving viewership and reducing churn through authentic, relatable storytelling.
Innovation — Paramount
Streaming Technology Showcase
Showcase Highlights1 / 13
Role
Creative Producer
Platforms
Paramount+ Pluto TV
Focus Areas
Product Design Engineering AI Innovation
Overview
Led creative production and editorial development of Paramount's first Streaming Technology Showcase — a digital hub designed to spotlight innovation across Paramount+ and Pluto TV.
Scope & Impact
The showcase highlighted recent advances in product design, engineering, and AI-driven innovation, illustrating how Paramount harnesses emerging technology to deliver world-class streaming experiences for over 100 million fans globally. Through strategic storytelling, content design, and cross-functional collaboration, the site positioned Paramount Streaming as a driver of creativity, technical excellence, and the future of entertainment.
Integrated Marketing — ViacomCBS
Partnerships & Activations
Role
Director of Integrated Marketing
Touchpoints
Digital Social Linear Experiential Retail
Budgets
$25K – $6MM
Overview
Led integrated and influencer marketing initiatives for Fortune 500 brands across CPG, beauty, retail, tech, and entertainment verticals. Developed audience-first campaign strategies and branded content solutions that leveraged ViacomCBS' IP, talent access, and cross-platform ecosystem to deliver creative storytelling with measurable business impact.
Scope & Impact
Produced 360° activations spanning digital, social, linear, experiential, and retail touchpoints, with budgets ranging from $25K to $6MM. Oversaw end-to-end campaign development — from concepting and influencer collaborations to production and post-campaign analysis — driving engagement, ROI, and long-term brand growth.
Brand Partners
Campaign Videos1 / 11
Frosted Flakes — Ben Simmons
About
Charlotte Oldsman
Brooklyn, NY — Available for select engagements
I'm a creative strategist and producer with 14+ years in media & entertainment. I started as a PA on feature films like Moonrise Kingdom and The Heat, where I quickly learned that great storytelling is equal parts vision and logistics — somebody has to imagine it, and somebody (often many people!) has to actually make it happen.
I've spent my career since doing both. Leading end-to-end development and production has always been where I feel most at home.
Over the years, that work has expanded into brand strategy and integrated campaigns — shaping not just how a story gets made, but why it matters to the audience on the other side.
Experience
2023 — 2026
Paramount
Director, Innovation
2022 — 2023
HBO Max
Senior Creative, Brand Marketing
2018 — 2022
ViacomCBS
Director, Integrated Marketing
2017 — 2018
WHOSAY
Manager, Influencer Marketing
2013 — 2017
Nickelodeon
Coordinator, Multiplatform Programming
Education
2011
B.A. Modern Culture & Media
Brown University, Providence, RI
Selected Film & Television Credits
Before marketing, I worked in feature film and television production.
Moonrise KingdomFeature Film
R.I.P.D.Feature Film
The HeatFeature Film
Welcome to New YorkFeature Film
Bad Advice from My BrotherTV Pilot
Gilded LilysTV Pilot
Contact
Let's talk.
Ready to lead projects, teams, and strategies on a full-time, fractional or contract basis.
I work with
→Early-stage companies building a brand from scratch
→Established brands launching new content or campaigns
→Streaming and entertainment companies with complex, cross-platform storytelling needs
