Creative Strategist & Producer — Brooklyn, NY

Creative vision meets flawless execution.

14+ years building brand campaigns and producing content for global media and entertainment companies, connecting stories, audiences, and culture at scale.

Featured Work
HBO Max
Brand Marketing
HBO Max — Recommended By
A short-form series turning talent recommendations into personalized discovery.
View case study
Innovation
Paramount — Streaming Technology Showcase
A digital hub spotlighting AI-driven innovation at Paramount+ and Pluto TV.
View case study
Paramount
ViacomCBS
Integrated Marketing
ViacomCBS — Partnerships & Activations
360° campaigns for Fortune 500 brands across CPG, beauty, retail, tech, and more.
View case study
Brand Marketing — HBO Max

Recommended By

Recommended By banner
Role
Creative Strategist
Producer
Writer
Director
Client
HBO Max
Channels
In-app
Dotcom
Social
Email
Partners
Editorial
Product
Design
Marketing
Social

The Challenge

With thousands of titles available and decision paralysis plaguing nearly half of all streaming consumers, HBO Max needed a new approach to content discovery. The goal: help users answer "What do I watch next?" while surfacing hidden gems across the catalog — from TCM classics to animation deep cuts.

My Role

I led the creative development from concept through execution, managing in-house and external production teams. Working cross-functionally across Editorial, Product, Design, Marketing, and Social, we distributed 80+ pieces of content across the platform homepage, social channels, and email in the Phase 1 rollout.

The Approach

Internal data showed users trusted personal recommendations over algorithms. I brought this insight to life by creating a curated selection of in-window titles for talent to choose from, ensuring their picks felt authentic while meeting platform priorities.

Featured Talent
Audience Response
Recommended By YouTube video
@Sagitarius2redx

I would patiently watch all these shows with Milly Alcock.

1.1K
@reactreel

Loved Milly's choices and takes on these films. Can't wait to see her in more projects.

19
@mcfroggyswaggy2062

OMG her recommendations — I love her even more now.

Phase 1 Results
20M+
Views across talent & owned channels
11M
Organic views on a single TikTok
48%
Began watching or added to watchlist
  • Catalog classics — titles with no active marketing support — saw the most significant lift in engagement
  • Higher platform stickiness — users who interacted with the series watched more new series per month

The campaign proved that editorially curated content could solve real user pain points while driving measurable platform engagement — providing a strategic blueprint for future product development.

Innovation — Paramount

Streaming Technology Showcase

Showcase GIF
1 / 13

Role
Creative Producer
Platforms
Paramount+
Pluto TV
Focus Areas
Product Design
Engineering
AI Innovation

The Challenge

Paramount Streaming's 3,000-person global technology organization was building innovations across two platforms (Paramount+ and Pluto TV), but siloed teams lacked visibility into what others were working on. The CTO needed a tool to showcase technical work across the organization and help teams see how their contributions connected to larger goals.

My Role

I led the end-to-end development of a scroll-based microsite featuring 10 motion graphics illustrating key tech advancements — from dynamic personalization to AI-enhanced CDNs. I wrote creative briefs, managed vendor partnerships, and coordinated cross-functional stakeholders across Product and Engineering for both tech stacks. I navigated a complex approval process involving 10+ senior leaders and delivered on a tight timeline despite shifting priorities.

The Approach

I worked with senior leadership to strategize scope and identify key priorities, then partnered with Product and Engineering teams to access current Figma files and roadmaps. Collaborating with motion designers, I translated technical specs into visual storytelling that explained what teams were building and illustrated how AI integrations were opening new possibilities for streaming technology. The motion graphics balanced technical accuracy with elevated visuals conveying scale and cross-platform impact, delivered as flexible assets (.MOV, .MP4, GIF) for repurposing across presentations.

The Impact

Featured at Streaming Tech Town Hall, the showcase became a core resource for internal alignment — used in team meetings to connect individual work to department goals. It helped break down silos by giving technical teams visibility into what colleagues were building and unlocked conversations with external partners by positioning Paramount Streaming's technical capabilities in a compelling way.

Integrated Marketing — ViacomCBS

Partnerships &
Activations

Role
Director of Integrated Marketing
Touchpoints
Digital
Social
Linear
Experiential
Retail
Budgets
$25K – $6MM

Overview

Led integrated and influencer marketing initiatives for Fortune 500 brands across CPG, beauty, retail, tech, and entertainment verticals. Developed audience-first campaign strategies and branded content solutions that leveraged ViacomCBS' IP, talent access, and cross-platform ecosystem to deliver creative storytelling with measurable business impact.

Scope & Impact

Produced 360° activations spanning digital, social, linear, experiential, and retail touchpoints, with budgets ranging from $25K to $6MM. Oversaw end-to-end campaign development — from concepting and influencer collaborations to production and post-campaign analysis — driving engagement, ROI, and long-term brand growth.

Brand Partners
Frosted Flakes — Ben Simmons
About
Charlotte Oldsman

Charlotte Oldsman

Brooklyn, NY — Available for select engagements

I'm a creative strategist and producer with 14+ years in media & entertainment. I started as a PA on feature films like Moonrise Kingdom and The Heat, where I quickly learned that great storytelling is equal parts vision and logistics — somebody has to imagine it, and somebody (often many people!) has to actually make it happen.

I've spent my career since doing both. Leading end-to-end development and production has always been where I feel most at home.

Over the years, that work has expanded into brand strategy and integrated campaigns — shaping not just how a story gets made, but why it matters to the audience on the other side.

Experience
2023 — 2026
Paramount
Director, Innovation
2022 — 2023
HBO Max
Senior Creative, Brand Marketing
2018 — 2022
ViacomCBS
Director, Integrated Marketing
2017 — 2018
WHOSAY
Manager, Influencer Marketing
2013 — 2017
Nickelodeon
Coordinator, Multiplatform Programming
Education
2011
B.A. Modern Culture & Media
Brown University, Providence, RI
Selected Film & Television Credits

Before marketing, I worked in feature film and television production.

Moonrise KingdomFeature Film
R.I.P.D.Feature Film
The HeatFeature Film
Welcome to New YorkFeature Film
Bad Advice from My BrotherTV Pilot
Gilded LilysTV Pilot
Contact

Let's talk.

Ready to lead projects, teams, and strategies on a full-time, fractional or contract basis.

I work with
Early-stage companies building a brand from scratch
Established brands launching new content or campaigns
Streaming and entertainment companies with complex, cross-platform storytelling needs