HBO Max
Recommended By

Role

Producer, Writer, Director

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Overview

Led the creative development and production of Recommended By — a brand marketing campaign and original short-form video series spotlighting talent sharing their favorite HBO Max titles.

Scope & Impact

This first-of-its-kind campaign was designed to drive personalization, engagement, and retention by transforming viewer recommendations into a dynamic discovery experience. The videos lived both in-app and across owned channels (dotcom, social, and CRM), serving as on-ramps to new programming and catalysts for rediscovering fan-favorite classics.