Role

Director of Integrated Marketing & Campaign Lead​

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Overview

Led integrated and influencer marketing initiatives for Fortune 500 brands across CPG, beauty, retail, tech, and entertainment verticals. Developed audience-first campaign strategies and branded content solutions that leveraged ViacomCBS’ IP, talent access, and cross-platform ecosystem to deliver creative storytelling with measurable business impact.

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Scope & Impact

Produced 360° activations spanning digital, social, linear, experiential, and retail touchpoints, with budgets ranging from $25K to $6MM. Oversaw end-to-end campaign development—from concepting and influencer collaborations to production and post-campaign analysis—driving engagement, ROI, and long-term brand growth.